Neighbors Go: The Year Ahead, White Rock: Business

Editor’s note: Neighborsgo asked several area leaders and residents questions about what the new year holds in store for them and their communities. Share your thoughts and plans for 2010 in the comments area or e-mail them to

Roshi Muns, owner of Society Bakery

What challenges/opportunities do you anticipate for local businesses, your business and the economy in 2010?   There are always opportunities out there for success. That applies to the local businesses, Society Bakery and the economy. It’s a matter of being creative, consistent, caring, being unique, paying attention to quality and your customers.

The challenges are to constantly differentiate yourself from your competitors. There will always be competition — and sometimes people will go somewhere else just to see what is new, but if your product is better than your competitions’ then your customer will always come back.

What sort of growth (decline) do you anticipate in employment and for new businesses and existing businesses?

Society Bakery is opening a second location located inside Medical City Atrium A in early 2010, so we are seeing job growth. We have one of the best teams in place already at the Greenville location and some of our team will move to MedicalCity and leading there.

We have also been hiring for key spots over the last few months. I think that sometimes if one industry sees job cut backs there are always openings in other industries.

What are the most important things local businesses and Society Bakery specifically will need to do to succeed in the New Year? 

Society Bakery would be nothing without its customers and the community we live in. Our mantra is “Be Good to Your Sweet Tooth and Be Good to Society.” We believe a business can be profitable and charitable at the same time, which is why we donate to more than 80 charities a year without taking a tax write off. But if our product was not good or we had terrible customer service, we would not have the loyal and repeat business that has kept us growing for the last seven years.

We bake and decorate knowing that this could be the first time a person tries our product. But the business is much bigger than me, and it takes a team of people at the bakery to feel the same philosophy, which I feel they do.

What are your hopes for this community in the coming year?

I love Texas, Dallas and the neighborhood Society Bakery is in. My hopes for the community are that those who have remained employed can take a sigh of relief and know their livelihood is not going to get shaken up. And that those who have lost a job or are making a career change can find something that truly fulfills them. If you do have time on your hands, give back to the community because there is always someone worse off than you.

I wish society as a whole would not be egocentric and realize that we must be thankful in all circumstances. If the community could have an open heart and give back, then I think there would be a lot more happy people around, less crime, a better economy and a much brighter future. That being said, I’m thankful for the community Society Bakery is in because I know a lot of open-hearted wonderful people that happen to be customers and friends, too.

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Dallas – Lakewood/Coronado/Hollywood Heights