Category Archives: ABOUT US

What Society Bakery Believes In

What makes Society Bakery special?

Society Bakery opened 2003 in Dallas, Texas. The born and raised Texan founder loved to bake, loved to sell, and wanted to change the world around her. Society Bakery is a true Texas original. We believe in being old fashioned, yet innovative. We believe in the neighborhood. We believe a bakery should bake and decorate in-house AND with love. We believe if you follow your passion, it will show in your work. We are Society Bakery because we love the community and we love to bake, not because this is a business model that makes sense. There is nothing manufactured, mediocre, or generic about the bakery or what it stands for.

Society Bakery believes in consistently top-notch quality cakes, cookies, and old fashioned treats such as brownies, crostatas, cupcakes, lemon squares, muffins, petit fours, pies, sugar cookies, and whoopie pies. We use the finest ingredients (Callebaut, Guittard, Hershey’s, Local Honey, Local Jam, Organic Milk, Philadelphia Cream Cheese, and Real Butter).

Society Bakery donates throughout the year to over 100 different charities, schools and non-profit organizations. We do not take a tax write off for these donations. Society Bakery believes that a business can be profitable and charitable at the same time. We are not “high society”; we give back to society. By purchasing delicious goods in Society Bakery’s warm, welcoming atmosphere, you are contributing to a philanthropic model that improves our surrounding neighborhood and society at large.

Take a look at our Testimonials  page to read what others are saying about us…

Come see for yourself what is truly good.


Look for Society Bakery on Duff Goldman’s Food Network Show, Sugar High, Style Network’s Big Rich Texas, HGTV’s My First Place, and Cooking Channel’s Eat Street!

We are where we are because of our wonderful customers, word of mouth, and great press.  “Society Bakery makes petit fours that are to die for; practically legendary cupcakes; and cream cheese icing from scratch, no shortening involved. Her custom cakes are darling…” – Park Cities People, (March 2006)

Remember, Be Good to Your Sweet Tooth & Be Good to Society.

Society Bakery Favorite Photos of Cakes, Cupcakes, Petit Fours, and Whoopie Pies


Homegrown Texas Original. Society Bakery is The little Bakery that Donates Back. We are not “high society”, we give back to society by donating to over 100 charities, schools, and non-profits a year without taking a tax write off.  We believe that a business can be profitable and charitable at the same time.

Click on any of the below pictures to go to the Society Bakery Flickr Account (aka giant photo album of our cakes, etc) Continue reading Society Bakery Favorite Photos of Cakes, Cupcakes, Petit Fours, and Whoopie Pies

Thank you Entree Dallas for sharing our story

Society Bakery


Fig and pumpkin empanadas are among the sweet treats to be found at Society Bakery. (Photo by Rich Vana)

Fig and pumpkin empanadas are among the sweet treats to be found at Society Bakery. (Photo by Rich Vana)


In the simplest of senses, it was the cupcakes that led Roshi Muns from her corporate job to the kitchen. It wasn’t a particular endgame she was looking for; she just liked to make cupcakes. Regardless, it led her here – some people bring cupcakes to work in order to garner favor. When Muns brought them, it led to a new career.

“I started Society Bakery because I’d been taking sweets to work all along in corporate jobs, and people always liked my sweets but I never thought anything about taking it any further – I never really took it seriously,” she recalls. “Until one day when I had a heart-to-heart with my boss at the time, and she asked me, ‘What do you really want to be doing ten years from now?’ I hadn’t even thought about something like that until she asked. And I said, ‘I’d really like to be selling sweets and cookies.’ It just grew from there.”

What Society Bakery has grown into is a nationally recognized sweets destination. Yes, the cupcakes are still there, as large, moist and pillowy as ever, but they sit alongside petite fours, pecan and fig empanadas, multicolored cakes of all shapes and sizes, and cookies and confections innumerable. It’s grown to two retail locations and a loyal customer base. But for Muns to say, ‘It’s grown from there’ and leave it at that would omit an event or two that other businesses likely wouldn’t experience during their development.

Society Bakery's Red Velvet Cupcake. (Photo by Rich Vana)

Society Bakery’s Red Velvet Cupcake. (Photo by Rich Vana)

“Someone from the Ellen Degeneres show came into the bakery anonymously and tried our cupcakes. They went into bakeries around the country, and then named us as one of the Top 10 Cupcakes in America,” she says. “It was a shock – a shock above all shocks for me because every time I read a magazine or heard something like about sweets, it was always L.A., it was always New York. Maybe Chicago. The fact that they even came to Dallas and included us in a national list was a shock and it really changed my life and it changed my bakery.”

And while the national recognition was a boon for business, it didn’t change Muns’ baking philosophy in the slightest – ever creative and active, Society Bakery took the accolade in stride and continued their efforts to improve and impress. She does mention, of course, the added benefit of taste testing all the new ideas.

A portable pecan praline snack at Society Bakery. (Photo by Rich Vana)

A portable pecan praline snack at Society Bakery. (Photo by Rich Vana)

“We love eating,” Muns says with a laugh. “And so we love experimenting. Yesterday, in fact, we brought out a pumpkin empanada. We all, as a group, make a decision which one is the best filling, and everybody gets input. And I’ve got people all over the map – we have young people, older people, we have college degrees, we have culinary degrees, we have high school degrees. There’s so much talent here with different backgrounds.”

In fact, Muns observes that it’s the people around her who help to steer much of the creative drive.

“I really try to read people in the interview and hire people who aren’t just here for a paycheck. People who share the same passion for baking, decorating, and philanthropy,” she says. “And we maintain high standards with our product and with our customer service. We can’t just ride on the success.”

That talent, and the input from different perspectives across the board, has led to some offerings at Society Bakery that wouldn’t otherwise be a readily apparent confection. Three years ago, it led to the Bread Pudding Whoopie Pie, and just recently the Pecan Praline empanada.

“With the whoopie pie, it was just the result of experimentation – ‘How can we make bread pudding portable?’” says Muns. “Ultimately, I can’t imagine doing anything else with my life. This is what I do with my free time.”

And while she may spend her spare time coming up with new ideas and recipes, it’s what she does with the success those ideas generate that truly sets Society Bakery apart.

“The word society doesn’t stand for high society; a  lot of people have no idea that it’s a double meaning. I wanted to make this phase of business bigger than myself, that’s why it’s not named Roshi’s Bakery,” she says. “There are ups and downs, but truly, the long-term motivation is these charities and schools we’ve developed tight relationships with, and even a simple thank you note from them saying, ‘We raised more money this year thanks to your help or your donation,’ that’s the stuff that keeps us going.”

If it’s positive feedback from charities and customers alike that keep Society Bakery going, it would appear that Muns isn’t heading back to the corporate atmosphere anytime soon. But that doesn’t mean she won’t keep in touch with it – remember that boss who talked her into starting a bakery?

“Well,” Muns says with a grin. “She became my first customer.”

Entree Dallas: Society Bakery

These Are Some of the Charities, Schools, and Non-Profits Society Bakery has Continually Donated To:


Society Bakery believes that a business can be profitable and charitable at the same time. We give back to “Society” because that is who we are. We believe it is everyone’s duty to humanity to give back. If we can influence others to do the same, especially children, then our mission is complete.  To donate, you do not need to be wealthy – just creative and compassionate.  We DO NOT take a tax write off on these donations.  What we get in return is the hope that we were able to help someone along the way.

Be Good to Your Sweet Tooth & Be Good to Society.

Society Bakery has donated to the following charities, schools, and non-profit organizations 2004-2013 (cash and in-kind), and many more: